Optimizing for search engines (SEO, or Search Engine Optimization) is often the first thing that is considered in online marketing. It is often seen as the most important tool. One of the reasons is the desire to beat No. 1 in Google search results, something that SEO “specialists” like to promise. However, search engine optimization is nowadays a means to be found strategically. A sober look at SEO is the first step. To get the best SEO service you must visit https://www.flickr.com/people/foogleseo .
The pillars of SEO
Search engine optimization has been around for a long time. The earlier methods of putting as many “keywords” in a text as possible to score high are nowadays severely punished by search engines. It is important to optimize with a balance between the different “pillars”. To optimize, there are 3 different components: Technology, Content and Linkbuilding.
Technology mainly focuses on the construction & structure of your website, placement of keywords and the coherence of texts. Content is the actual written text. It is increasingly important to offer dynamic, relevant and interesting content nowadays. Content is King certainly has some truth.
Authority is referring to and from your website (pages). This can be compared with scientific articles: The more people refer to you and the more you quote good works, the more important you are.
An additional factor that has increasingly come to play in Social Media. As platforms such as Facebook are increasingly gaining ground in the field of authority (and become search engines themselves), they gain more influence on the SEO process. So it’s important not to forget.
Why search engine optimization?
With optimization, you are there where a customer is looking: solving a problem. By brainstorming about customer problems and keyword analysis of the right terms, we find out where your customer is. By writing powerful content, it knows how to find you. And by technically improving your website and collecting relevant links, search engines know that your website deserves priority.
SEO requires a lot of time and knowledge to take advantage of the aforementioned benefits. SEO experts would like to help you with that by looking at where you stand with your company, where you want to go and what it takes to reach your goals. You can investigate a number of elements for formulating a correct SEO strategy (the analysis phase). Furthermore, you then apply the SEO strategy in practice, if you want (the practical phase).
Choose from individual SEO services or a full SEO process:
You can choose from separate SEO services, which gives you the chance to get a little higher in Google, but also from a full SEO process. With a full SEO process and monitoring it, you really have the chance that you get the most out of the benefits of SEO. Experts also give you free advice afterwards on how you can use your SEO better, also in the future. Please note: the SEO trends of today may be different in a year. Making good use of your SEO opportunities requires time and knowledge and is a continuous process of analyzing, applying and monitoring.